I wanted to create something different to your ordinary rosé wine label. Something that makes a statement. Typically, rosé wine labels are very feminine - I wanted to flip that expectation.
After some brainstorming and thorough research, I started getting excited about Heathcote’s heritage, ancient soils and surroundings. I knew that I wanted to play on the history of the land (in an abstract and fun way), which led me to the idea of dinosaurs and how once upon a time, they roamed this beautiful landscape. And I mean, who doesn’t like dinosaurs?