Brand guide, website design and social media for Ryze Wine.

www.ryzewine.com

Ryze Wine is an American company that are reimagining the world of low-alcohol wine. Their wine doesn’t compromise on taste and pushes the idea that less alcohol means more opportunities in life. Ryze’s tone of voice is cheeky, clever and approachable, something that had to come through in their branding. This brief was not just about selling a product, but also a lifestyle of enjoying life to its fullest without the guilt. From a design perspective they wanted to stand out from the competition and were not afraid of colour. This opened up for a fun creative process with a final style guide including mixed media, handmade typography, playful photography and a bold palette.

The final delivery included:

• Brand style guide (including a handmade font)

• Social media strategy

• Website flatfiles

• eDM templates

• Social media content x2 months