Rebrand, style guide, art direction, social media content and eDM templates for Rusty Barrel Spirits.

www.rustybarrelspirits.com.au

Rusty Barrel Spirits is a Sydney-based distillery inspired by the film, Mad Max. They reached seeking guidance to solidify their brand identity and establishing an online presence. I helped create a new style guide, paid media assets, social media content and designed new eDM templates in line with the new look and feel.

The final brand identity came to life through experimental photography (by Chris Sutherland) and playful, grungy design. The brand typography and colours were selected with the purpose of being eye-catching and direct (with a hint of Mad Max of course!).