Website UI design, eDM design and marketing assets for Blue Pyrenees Estate.
www.bluepyrenees.com.au
During my time working at Brunch Agency I redesigned the website for Blue Pyrenees Estate, an Australian winery established in 1963 in the Pyrenees. This redesign included new imagery, a fresh style guide, eDM design and paid media. I wanted to honour the legacy of the winery, while making the website more modern and enhancing the user experience. A new wine club was also created giving the customers more options for their shopping. A focus was placed on the products and the commerce aspect of the website, while still telling their brand story.
The final result led to:
53% increase in online store revenue
36% increase in website sessions
18% increase in online store’s conversion rate
A few examples of the eDM design for Blue Pyrenees. A similar layout is now applied to all outgoing emails.
Digital mockups for products to be used on social and paid media.
