Poster design and art direction for the campaign ‘Go big or go home’ by Fat Bastard Wines.

www.fatbastard.com.au

For this campaign I wanted to bring Fat Bastard’s brand mascot ‘the wombat’ to life. The campaign was called ‘Go big or go home’ and it was pushed out through print and web. With the help of 3D/CGI rendering (outsourced) a lifelike party wombat was created to embody the brand’s message. I wanted to make the viewer do a double take and remember the brand (and the wombat) when purchasing their next bottle.