Vinomofo briefed me to re-design their club booklet. This booklet is sent out to all club subscribers on a monthly basis.
My goal was to create a modern, fresh and interesting new layout for the booklet. Using the same photography for the cover, as used in social media, I tried merging the gap between their printed and digital marketing.
Other key design elements:
More focus on the product, bigger images.
Less, but more relevant copy.
Clear and stripped back layout.
A different cover for each month, creating a series.
Introducing Tidbits & Trivia, opportunity for Vinomofo to express some cheeky personality.