Poster campaign for Rusty Barrel’s ‘Blood Orange Mule’ cans.

www.rustybarrelspirits.com.au

While working at Brunch Agency I was tasked to create a poster for Rusty Barrel’s new beverage, a refreshing and modern take on the Moscow Mule. The poster was created using only digital assets, since the can was yet to be produced. The drink itself is very easily drunk and made with fresh ingredients, something I wanted to convey in the creative. The posters was used to promote the new cans in retail stores.

Copywriter: Patrick Boxall